Webinar

Turn Today's Top Direct Booking Trends Into Smart Conversion Strategies For Your Hotel

Thursday, July 18th, 11:00 AM ET

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With increased competition in the hospitality industry and the growing number of booking platforms now available to digitally advanced travelers, the difficulty of getting direct bookings is higher than ever before. But with the right strategies in place, and a focused effort on increasing conversions, hotels have the tools they need to fight for more direct business. From reviews, to rewards, to major UX trends, we'll explore how today's hotels are increasing their direct booking conversions with newest marketing tactics.

In this webinar, you will learn...

1). The booking behavior of digital natives and the relevance of hotel reviews in the booking process

2). How to increase direct bookings by offerings Rewards vs. Discounts

3). The common hotel website mistakes to avoid and a comprehensive best practices checklist

4). What ROI hotels can expect from implementing these new marketing and conversions tactics



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Speakers

Valerie Castillo, VP of Marketing, TrustYou



Valerie has over 9 years experience in marketing for hospitality solutions. Currently, she leads the marketing team at TrustYou, where she is responsible for all content, customer, and product marketing efforts. Valerie posts weekly to TrustYou's hotel management blog where she shares tips and best practices for an effective hotel marketing strategy. Previously, she worked in product marketing at Cvent, an industry leading event solutions provider for event planners and hoteliers.
Adam Lamagna, Senior Digital Strategy Manager, Travel Tripper & Pegasus


Adam has over 8 years of experience in the agency space. Currently as Senior Digital Strategy Manager at Travel Tripper & Pegasus, he helps hotels across North America and Europe increase conversions and maximize direct revenue. His background consists of web and mobile strategy, experience design, project scope development, and website security. He also hosts a podcast series called unSTRATEGIC —The Podcast that Explores Digital Strategy available on iTunes, Spotify, Google Play, and Stitcher. Contact him at [email protected].
Dev Dugal, Director of Sales, The Guestbook


Dev has worked in every facet of hotel operations and has led marketing strategy for several large boutique brands. He is well versed in digital marketing and technology and regularly serves as a featured speaker at marketing technology conferences. As a hotelier himself, he is deeply passionate about direct booking initiatives that help put a dent in those pesky OTA commissions. He joined The Guestbook two years ago and can be reached at [email protected].


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